TerraTec Producer Gets a Business Unit of Its Own

New branding for professional audio cards and I/O solutions by TerraTec Electronic

A return to one's roots can be a step forward. With that mind, TerraTec Electronic is setting its Professional Audio Cards and I/O Solutions division on its own two feet. From March 2003 forward, all TerraTec products for professional musicians and producers will be marketed under the brand name TerraTec Producer. This business unit has been structured accordingly with dedicated sales and product design teams. TerraTec Producer features a unique design, differentiating the line from other TerraTec product families with. The same holds true for other marketing tools such as fairs, ads and packaging.

Dirk Cervenka is playing a pivotal role in this repositioning campaign. The 39-year-old industry pro joined TerraTec in Nettetal three months ago as sales director and has since presided over this challenging task. He brings the necessary experience to the table. Cervenka has worked in the industry since 1990, joining the Hamburg-based software giant Steinberg in 1998 as Pro Audio sales director.

A new name is set to debut at the Frankfurt 2003 Musikmesse. All new professional TerraTec products will thereafter be marketed under the Phase brand. The new Phase series is the designated short- and medium-term successor to the EWS product line. The company's stand in hall 5.1 will showcase a completely revamped product range. TerraTec Electronic will of course present the MIC2 / MIC 8 and the digital converter ViceVersa, which were unveiled at the NAMM show and are now available. There are also some surprises in store for visitors! Though still a closely guarded secret, word is that the company will present external USB and FireWire solutions, among other innovations. In addition, the PHASE 88 - the successor to the legendary MT EWS88 - will make its first public appearance.